SEO Consulting For Lawyers – Understanding The Basics
Lawyers have a highly stressful and challenging job. And to make it worse, they have to handle the marketing aspect of the business as well. Otherwise, there won’t be any money coming in. Just like any other business, lawyers depend on people seeking their services, hence this SEO consulting article.
One of the many marketing approaches a lawyer can use going through the internet, which can be very powerful if done right. In fact, the internet has become the place where people look for everything first, so it helps to have an online presence. Unfortunately, lawyers aren’t skilled at running websites, meaning a professional is required.
What Is SEO?
SEO is short for search engine optimization, and it’s what all webmasters ultimately try to master. The reason they want to master it is due to the benefits of reaching the first page of search engine results. Now, looking at statistics, about 70% of users will choose a site they find on the first page. If they searched anything relevant to a lawyer, you want your name at the top. The more visible you are, the more people will find you.
How Is SEO Executed?
SEO consists of several layers so-to-speak. The first is on-page optimization, and it entails working on the site itself. For example, a law firm website will require high-quality articles surrounding the law. These articles have to be original and based on strong keywords. But this is just one of the elements a professional company is going to focus on.
They will also test the loading speed of the site, how responsive it is to mobile devices, and whether it’s easy to navigate. Everything about the site comes into play.
Then there’s off-site SEO. These tactics utilize social media platforms because more social media exposure means more traffic and visibility. People love sharing their thoughts and opinions through social media, making it a great place to use as leverage for the site.
Last but not least, there are link building tactics the SEO company can use to boost site rankings. Without getting too technical, link building is a matter of adding a link from your site to another site. However, the link isn’t just placed on any site. The site has to be high up in the rankings already to give your site any credibility.
According to internet marketers, link building is one of the strongest ways of reaching higher rankings.
What Does This All Mean?
Let’s face it; you don’t have the time to learn everything about SEO and still make court appointments. But you can outsource this responsibility to a professional SEO company, that will give you a detailed SEO consultation.
You are selling a service, but it’s not a unique service. This means you have to go the extra mile regarding marketing. But chances are when people see your site on the first page; they’ll make that call and get in touch. That’s how powerful SEO can be for lawyers.